On 1st June 2016 Kitchen Warehouse joined forces with Kitchenware Direct. For over 15 years Kitchenware Direct has grown into a dominant online kitchenware retailer selling kitchenware throughout Australia and Internationally. Kitchen Warehouse opened its doors in 1996 and has developed into the largest kitchenware bricks and mortar stores in Australia.
In 2014 these two independent family businesses merged to be run in unison. To further our ongoing growth and to best serve our customers, we have taken the next step on our journey and merged into a single brand, Kitchen Warehouse – Australia’s # 1 in Kitchenware.
Peter Williams of the West Australian met with the directors to chat about the merge and the company’s journey – ‘Mr Murphy said Kitchen Warehouse had prospered by becoming a destination for customers through celebrity chef appearances, cooking demonstrations and other events’ Peter learns.
Inside Retail were quick to hear all about what’s next for the company and what this means for our customers: "Peter Macaulay, Kitchen Warehouse director, said pure play retailing is an exciting space but they felt they could deliver more to their customers than just the best price and service when they purchase online."
This story was featured by The West Australian and Inside Retail.
Learn more about our story