Yaxell knives

Yaxell knives

PRESS RELEASE 23 MAY 2019

Kitchen Warehouse is proud to announce that it is now the exclusive Australian distributor of premium Japanese knife brand Yaxell.

As exclusive distributor, Kitchen Warehouse will carry five premium knife ranges as well as an exclusive knife block collection online and in-store.

Established in Seki, Japan in 1932, Yaxell is a multigenerational family business that takes pride in combining advanced technology with traditional craftsmanship to produce the highest quality of kitchen knives. Now run by Takeshi Yamada san, the fourth-generation knife maker, Yaxell is based in Seki, known as the capital of Japanese knife and sword-making.

Since its inception, the company has been one of Japan's leading knife manufacturers. The incredible sharpness of their knives and fascinating Damascus patterns have made them popular in both industrial kitchen and discerning home cooks.

In September 2018, Kitchen Warehouse Director, Peter Macaulay took a trip to Seki with one thing in mind: To find a knife brand that would exhibit the same characteristics as Kitchen Warehouse - quality products, fantastic service and exceptional value. And he gladly found it with Yaxell.

"I spent several days with the Yaxell team reviewing their factory and manufacturing process. Employing traditional craftspeople, they produce knives which are not only of exceptional quality but are also at a price which is a revelation in the marketplace.”

“I genuinely believe that Yaxell knives will set a new standard in the Australian market, not only for quality but also affordability.”

“Kitchen Warehouse is immensely proud to be representing the Yaxell brand in Australia.

Heated in a very hot kiln, hardened, and again tempered using high temperature, Yaxell blades are remarkably tough, corrosion resistant, and extremely durable for long-lasting performance. Highly rated with unprecedented toughness for kitchen knives, the premium quality SG2 core knives are hardened to Rockwell 62-63 degrees and Rockwell 60-61 degrees for VG10 core knives

From premium to reasonably priced kitchen knives, Yaxell exclusively presents five of their top-end knife series with Kitchen Warehouse.

The Super Gou Ypsilon knife series ranks first among the ranges with its SG2 core and 193-layered blade fused with extremely durable and rivet-free micarta handles. Next in line is Gou, which literally translates to “the superb”. It features a 101-layered blade with an SG2 core for an exceptionally sharp edge. Third in the list is the Ran knife series with 69 layers of forged steel, Zen with 37 layers and Mon with 3 layers. These three mid-range collections are made with a VG10 core that consists of intermixed metals to produce a super stainless material for a tough blade that lasts.

Kitchen Warehouse is the leading kitchenware experts in Australia with the largest stores in the country. A growing family business too, it offers the best deals and best selection on cookware, knives, appliances, utensils, and tableware available. With 13 stores in Western Australia, Victoria, and Queensland, and a strong online presence at Kitchen Warehouse, it’s the go-to specialist for everything you need for the heart of the home.

Yaxell knives are available in Australia exclusively from Kitchen Warehouse. For enquiries, please email marketing@kitchenwarehouse.com.au.

For press enquiries: Email marketing@kitchenwarehouse.com.au

For customer service: Call 1800 332 934