White Magic

Buy White Magic from Kitchen Warehouse, Australia's Number 1 in Kitchenware

Pioneers in the field of microfibre cleaning products, White Magic were the first to launch the microfibre sponge into the Australian market, in 2001. In the ensuing years they have become the market leader in Australia and New Zealand with their extensive range of sponges, cloths and mops. With a solid mission to produce and promote high end, chemical free cleaning products suitable for every home or office task, their range also includes Pet Care, with a generous 9% of sales going to the Animal Welfare League of Queensland.